More than one billion active users worldwide, ratify Facebook as the leader of social networks. This ability makes it the bastion to advertise effectively through its spaces with advertising platforms with AIDA precision: An acronym of the model or marketing framework whose name is: Attention, Interest, Desire and Action; which gives you the magnificent advantage of intelligent management of users and their consumption habits and reach the captive user or target group, allowing you to advertise and target users based on their interests, behavior, demographics and more. All this using the tools to advertise in News Feed on desktop, News Feed on mobile and in the search tools column or in the Facebook desktop bar and with the possibility to combine with news from the social network, which all visualize as: your friends, general users and regulars, like a page, or visit your link among others.

• Directly reach your audience or regular or potential consumers:
• Strategically targeting according to positioning from your base profile: by age, gender, income, location, interests, etc.
• It is profitable because it is very economical; you only pay for the clicks obtained by your visitors or captive audience, that is, it indicates how many people saw your ad content.
• Your ads are designed to reach the social circle of people or groups who have liked your company’s page or are interested in your goods, services or products.
• The application of Buzz Marketing or marketing effect of positively viralizing the ads when other people share or post something about your page.
• The generation of strategic Interaction with your audience, when you post contests, surveys, sweepstakes and more.
• Detailed reports will inform you about the performance of your campaign through SEM tools.